On October 1, 2022, the Embassy of Switzerland in the Philippines announced the launch of the Switzerland Tourism Antenna in Manila. No matter how beautiful a country is, it must be advertised and promoted. For this reason, the Swiss Confederation assigned Switzerland Tourism (ST) the responsibility of promoting domestic and foreign tourism demand for Switzerland as a vacation, travel, and conference destination. The Embassy of Switzerland in the Philippines also emphasizes their hope of gaining more tourists from our country to visit.
The fifth-largest export sector for Switzerland is tourism, which accounts for nearly 5% of all foreign trade. However, the industry has been hit particularly hard by Covid-19. The mix of visitors will continue to change over the following few years as the recovery takes some time and continues. The worldwide pandemic will keep businesses busy in the international tourism sector. However, a slow recovery is beginning, and with the proper steps, it will be possible to speed it up.
The Swiss Tourism Antenna
Switzerland Tourism (ST) will concentrate primarily on bringing back foreign tourists in the upcoming years. The visitor mix must be balanced for an operation to succeed over the long term. ST focuses on the creation and execution of successful marketing plans as well as the forging of a powerful Swiss tourism brand. ST collaborates closely with the travel and tourism sector, providing more than 700 members and 1,200 partners with attractive marketing opportunities domestically and internationally, including Manila. ST has 290 employees and operates in 23 markets across the globe.
Switzerland has everything, from stunning Alpine scenery to charming villages that seem straight from a fairytale. Travelers from all over the world flock to Switzerland because of its breathtaking natural beauty.
Whatever kind of vacation you want, Switzerland has something to offer. Where do you start when choosing a destination?
Famous Tourist Destinations in Switzerland
1. Zurich
Zurich is adored by people worldwide because it is the largest city in Switzerland, a central transportation hub, and is considered a popular Switzerland tourist spot. Beyond the town's tidy, buttoned-up exterior, this wealthy banking center is home to a fantastic array of cultural gems. You can start a wonderful walking tour of the Old Town's narrow streets lined with charming boutiques, cafés, and art galleries.
One of Switzerland's largest lakes, Lake Zurich, has a lot to offer visitors. Everyone who visits this picturesque lake will find something to enjoy, from boat rides and fishing to swimming and hiking. The lake is a beautiful place to unwind and enjoy Switzerland's natural beauty, and the views of the mountains in the area are breathtaking. Whatever kind of traveler you are, Zurich has something suitable for every tourist.
2. Bern
The Swiss capital of Bern, perched on a peninsula of the River Aare, oozes old-world charm, and the city's medieval old town is a well-known UNESCO World Heritage site. There is much to do and see. Whether exploring the tallest cathedral in the nation or strolling along the cobbled street. Don't miss the Rosengarten, which offers stunning views from the old town center, or the Zytglogge, a medieval clock tower with unusual moving puppets.
In Bern, many tourist attractions are just waiting to be discovered. Art enthusiasts will appreciate the magnificent galleries and markets where you can get a better view of the elegant parliament building in the Renaissance style or the kid-friendly Bear Park. You can do everything here!
3. Lucerne
This picturesque, well-liked Switzerland tourist attraction is a medieval town with covered bridges, waterfront promenades, frescoed historic buildings, and sun-drenched plazas with bubbling fountains. The International Music Festival at the Culture and Convention Center attracts world-famous soloists, conductors, and orchestras because of Lucerne's reputation for its musical performances.
People are drawn to historical sites like the Chapel Bridge and the Lion Monuments. Still, history buffs will find plenty of other things to see, particularly at the Swiss Transport Museum. The two most popular of the lake's numerous arms are the Urnersee to the west and the Zugersee to the east. Those who enjoy watersports or going on hikes in the nearby mountains frequently travel to Lake Lucerne.
4. Grindelwald
Many visitors arrive at the excursion to the Jungfraujoch with a long list of wonders to discover. But to its fantastic trek to the summit, Grindelwald offers a lot of other attractions that ought to persuade you to travel there. Throughout the year, this gorgeous terrain has much to offer.
You will see the beauty of the mountain trails, the crystal-clear skies, the lush green pastures, the adorable Swiss town, the delectable regional cuisine, and so much more that surround the lovely surroundings. You'll want to take in as much Grindelwald as possible because you won't want to miss anything.
5. Geneva
The largest Alpine Lake in Europe, straddling the Swiss/French border, is where the city of Geneva is located, sandwiched between stunning snow-capped mountains.
The European headquarters of the UN are located in this French-speaking "capital of peace," which exudes a pleasant fusion of Swiss structure and French joie de vivre. In addition to the promenades, parks, and gardens surrounding Lake Geneva, the old town is a lovely, exciting location that is ideal for exploring on foot. The Grand Théâtre and Opera House, which both host international acts, are two famous Switzerland tourist spots for travelers.
The Swiss Living
Due to its location at the confluence of numerous notable European cultures, Switzerland is known for its diversity. Swiss national languages include German, French, Italian, and Romansch, making it a multilingual nation. Due to the cultural autonomy of each municipality, there are differences in culture, customs, and traditions across the country.
As a result, Switzerland today can boast of having local customs and traditions that are both highly preserved and alive. The Swiss Alps greatly influence the history and cultural diversity of Switzerland.
At this point, you might want to incorporate Swiss Living into your Filipino homes, but how? No worries, as Vista Residences got you covered.
Pine Crest, a condo in New Manila, is a swiss inspired condo for you. Pine Crest has three towers named after famous Switzerland tourist attractions, namely, Geneva, Zurich, and Lucerne. At Pinecrest, the community is surrounded by thick pine trees, which protect it from much of the city's activity and create a truly intimate setting. This condo in New Manila is a retreat of greenery and tranquility in the middle of the town.
For more information on Vista Residences, email info@vistaresidences.com.ph, follow @VistaResidencesOfficial on Facebook, Twitter, Instagram, and YouTube, or call the Marketing Office at 0999 886 4262 / 0917 582 5167.
